Dawn McKenna: Dominating the Real Estate Market

Have you ever wondered how some people end up dominating multiple geographies in super competitive spaces? Dawn McKenna, CEO and Founder of The Dawn McKenna Group executes a half-billion in luxury real estate sales annually, making them the #1 team in Illinois and the #1 large team in Naples. She had a long play as #1 in Illinois with reach from Hinsdale to the North Shore but she didn’t get to Naples by accident - she listened to her clients and after many failed referrals to local brokers in Florida, she decided she own that market too. Hiring, social media engagement and marketing strategy are some of the differentiators that help DMG come out on top in the real estate market.